Design Genius Web operates on a student-first approach, providing both flexible online courses and mentorship to aspiring web designers. Our revenue streams include course enrollment fees, premium mentorship packages, and partnerships with design tool providers. Our model focuses on scaling through community engagement, high-quality course content, and career support services.
Our target market includes aspiring web designers, freelance designers seeking upskilling opportunities, and professionals looking to shift into the web design field. We offer free and paid resources to engage new users, with a significant focus on upselling to premium courses and mentorship.
To maintain growth, we leverage social media marketing, SEO, and collaborations with industry professionals. Our strong alumni network also helps generate word-of-mouth referrals. Our focus is on continuously updating the curriculum to reflect industry changes, ensuring our graduates are job-ready.